Suppose you are the marketing manager of Titan Watches, Bangalore. What are the steps you will take to guard against the phenomenon of marketing myopia?
Titan and marketing Myopia
Today the marketing is not merely the selling or promoting the goods and services. It is the process of planning and executing the conception, pricing, promotion and distribution of goods and services to create exchanges that satisfy individual and organisational goals.
Titan and marketing Myopia
Today the marketing is not merely the selling or promoting the goods and services. It is the process of planning and executing the conception, pricing, promotion and distribution of goods and services to create exchanges that satisfy individual and organisational goals.